1,150,000 people attended the congresses, meetings, fairs and events held in the municipal venues rented out last year
Nearly 300 event organisers chose Madrid Destino venues in 2014
BUSINESS 11 February 2015
Municipal venues are enviable settings for events held in Madrid. In 2014 Madrid Destino rented out its venues for 38 fairs, 27 congresses, 156 corporate events and 73 other gatherings, which were attended by a combined total of 1,150,000 people. 294 organisers chose to hold their events in venues managed by the municipal company, which has become a key player in promoting one of the city's strategic sectors. The company also develops the programmes for municipal cultural institutions.
The City Council and the Regional Government of Madrid join forces once again in another promotional effort following the recent creation of the Asociación Turismo de Madrid
Football, Madrid’s star tourist attraction at FITUR
TOURISM 21 January 2015
Madrid will be one of the big destinations at the 35th annual FITUR (International Tourism Fair), which will take place from January 28 to February 1 at the IFEMA trade fair complex. Together the City Council and Regional Government of Madrid will present their respective offerings, paying special attention to football which is one of the main attractions for Spanish and foreign visitors.
The Mayor presents the sixth Gastrofestival, with Matadero Madrid and Conde Duque also on board this year
Gastrofestival 2015, a menu seasoned with art, fashion, film and literature
TOURISM 16 January 2015
A jazz concert with cheese and sherry tasting, an edible hat workshop and a festival of literature and gastronomy are just a few of the things planned for Gastrofestival Madrid. From 31 January until 15 February, this great gastronomic event celebrates its sixth edition, with an activity-packed programme presented today by Mayor Ana Botella, and in which culinary art is combined with other disciplines including painting, fashion, film and literature. As the Mayor emphasised, "this is a hugely high-profile event showcasing the quality and variety of Madrid's gastronomy scene and putting our city in the spotlight as a world-class centre of culinary art".
Madrid's mayor unveils a new organisation representing a joint public-private management model in which the local City Council, the regional government and the tourism sector all have a stake
Asociación Turismo Madrid has been created to increase the number of tourists by 30%
TURISMO 15 January 2015
The tourism sector is crucial to Madrid's economy. It represents 7.1% of GDP and 150,950 jobs. 90,570 (60%) of these jobs are directly created. Last year over eight million tourists chose Madrid as their destination, setting a new record. In order to consolidate and improve these figures, two tools have been launched in the form of a public-private collaborative endeavour to drive growth: Asociación Turismo Madrid, which is a new management model for Madrid as a tourist destination, and a 5-Year Strategic Plan. The local City Council, the regional government and companies in the tourism sector have joined efforts to achieve some very specific goals: increasing the flow of tourists by 30% and improving hotel occupancy rates, increasing tourist spending by 50% and cutting seasonality by 20%.