In 2017, the city of Madrid recorded the arrival of 9.9 million visitors* (54% international and 46% domestic), with a total of 20.9 million overnight stays. The main source markets for international tourists were the United States, Italy, the United Kingdom, France and Germany, and the foreign markets that showed the most growth were China, Brazil, Mexico and Argentina. Total spending was 8.838 billion euros, with an average individual daily spend of 221 euros in the Community of Madrid.

*The total number of visitors and overnight stays includes legal tourist apartments (INE–National Statistics Institute)