Record number of visitors came to the city of Madrid this summer
TOURISM 29 September 2016
This summer, the city of Madrid was one of the most in-demand tourist destinations. According to the Hotel Occupancy Survey carried out by the National Statistics Institute (INE), the capital received 2,264,687 visitors in June, July and August. This represents the most tourists ever recorded in Madrid during the summer and a figure that definitively consolidates the growth of the sector, the driving force behind economic, social and cultural development.
More than 50 concerts and summer activities, 80 percent of them with free entry
Veranos de la Villa – plenty of cultural offerings to enjoy in the city’s 21 districts
CULTURE 14 July 2016
This year, Veranos de la Villa is coming to the city’s 21 districts in a bid to bring culture to all citizens of all ages and in the neighbourhoods where this kind of offer could not be enjoyed traditionally. The programme will run from 1 July until 31 August, with 52 concerts and summer activities livening up 36 venues across Madrid. This time round, peripheral venues are added to those in the heart of the city, which offers an opportunity to rediscover the urban territory.
ECM, organised by Madrid City Council, will gather tourism marketing professionals together to debate new city branding models
Madrid hosts the European Cities Marketing meeting for the first time
BUSINESS 25 February 2016
For the first time ever, Madrid will host the spring meeting of European Cities Marketing (ECM), a non-profit organisation that promotes networking between convention, leisure and city branding professionals from Europe’s largest cities for the purpose of sharing knowledge and best practices.
The capital, which hosted 12,455 meetings last year, recorded an increase in the number of delegates (+12.7%) and in the average visit length
Meetings tourism in Madrid generated 816 million euros in 2014
BUSINESS 6 June 2015
The impact of meetings tourism in Madrid grew in 2014. According to the report produced by Madison Market Research, this tourist segment generated an economic impact in the city of 816 million euros, an increase of 7.4% compared to 2013. The rise in international meetings (+3.2%) and of foreign delegates (+18.4%), the ones who spend more money per day in the city, has favourably influenced these results.