Madrid Destino Cultura, Turismo y Negocio is the result of the merger of three municipal companies (Macsa, Madrid Visitors & Convention Bureau and Madrid Espacios y Congresos), which were responsible, respectively, for the management of culture, tourism and the venues where conferences, trade fairs, meetings, shows, sporting events and business forums are held in Madrid.

Madrid Destino is responsible for most of the venues used for activities related to culture and tourism by residents and visitors, professionals and businesses in Madrid. Its ultimate aim is to offer the highest standard of public service while pursuing criteria of economic sustainability to minimise the cost to the public.