This week, the city of Madrid surrenders itself to the art of gastronomy with Gastrofestival Madrid. The programme for the fifth edition of this culinary event, which will be held from 24 January to 9 February, was presented this morning by the Mayor of Madrid, Ana Botella. Over 300 activities will show both visitors and residents of Madrid the world of cuisine and its links to painting, film, literature, fashion and design.

The municipal company Madrid Destino is starting an innovative Corporate Sponsorship Programme for its business and sports spaces This initiative, which is already in place in other large cities around the world such as Chicago, London or Río de Janeiro, has a double objective: to provide companies with the opportunity of strengthening their image in the city of Madrid, and to generate revenue in order to continue investing in maintenance and improve public facilities, activities and installations.

The "Madrid Destino-Strengthen your mark on Madrid Space Partnership Programme" will allow the sponsorship of three venues - the Municipal Conference Centre, the Glass Pavilion and the Caja Mágica - along with the whole Casa de Campo Park. These are representative spaces in the city that, as venues for meetings, presentations, fairs and conferences at both national and international level, are an excellent platform for companies for visibility and communications.

Through this strategy, the Madrid City Council is making a commitment to new financing models for its main venues in the sports and business tourism sector - an important segment for the city's financial dynamics.

Companies can increase awareness of their brand and show their commitment to the capital of Spain and its citizens by contributing to an improvement in the service and maintenance of its facilities. At the same time, these companies will have dynamic promotional platforms and marketing opportunities within their scope, including amongst others, naming the asset, publicity surrounding the sponsored asset, presence on online platforms and hospitality rights at events.

Thanks to this project, appropriate conservation of these public facilities managed by Madrid Destino will be able to continue, their services will be increased and improvements will be made for the enjoyment of the citizens of Madrid. And all without any direct added cost for the inhabitant of Madrid and without touching the city's budget.

At the Municipal Conference Centre, the stage for the prestigious international meeting Madrid Fusión or summits of the European Union, NATO or the UN, not only can the name of the building be sponsored, but a stand can also be set up in the B Auditorium. This venue at the Campo de las Naciones has an area of 30,000 sq. metres, which are divided into extensive exhibition areas, 28 rooms and 2 auditoriums - the main one with a capacity for 1,812 seats.

At the Casa de Campo Park, there is another venue that may be linked to companies: the Glass Pavilion, which has an extensive 20,200 sq. metre exhibition area and provides exceptional views of the Royal Palace and La Almudena Cathedral. Furthermore, a pool of partners can sponsor the whole Casa de Campo Park, including the Multi-use Pavilion II, the Convention Centre, the Auditorium and the Puerta del Ángel stage, other noteworthy assets in this area.

The Caja Mágica, where the Mutua Madrid Open is held every year with the best tennis-players in the world, is also a space that companies can link themselves to. A spectacular venue, designed by the prestigious architect Dominique Perrault, in the Linear Park of the Manzanares River.