Madrid Destino is responsible for creating and developing strategies to promote tourism in Madrid and showcase it as a destination at both the national and international levels. To achieve this end, it has its own promotional channels, most notably the official tourism website esMADRID.com (https://www.esmadrid.com/en).
esMADRID.com is the best web-based showcase for the destination of Madrid. It enables users to discover all of the capital’s tourist attractions and its cultural and leisure programme in nine different languages (Spanish, English, French, German, Italian, Portuguese, Chinese, Russian and Japanese). In 2017 the website set a new record, with over 21.5 million pages viewed.
Social Media and Tourism Publications
News relating to the city is also provided in the blog Bloggin’ Madrid (https://blog.esmadrid.com/blog/en/) and on the official social media tourism profiles on Facebook, Twitter, YouTube and Instagram, which are accessible via the official website.
Another of the tools at its disposal is a free monthly publication: esMADRIDmagazine. The magazine, which offers a selection of the capital’s most notable cultural and leisure events and activities, is distributed by all of the tourist information centres and points and can also be consulted online, at esMADRID.com.
In addition, Madrid Destino publishes various other maps and guides which are also available to visitors on the city of Madrid’s official tourism website.