One tourist information centre and nine tourist information points
Madrid Destino manages the capital’s network of Tourist Information Centres and Points, which welcome, inform and assist visitors with any questions they have.
There is currently one Tourist Information Centre, located in Plaza Mayor, and nine tourist information points, located in the areas with the most tourists: Paseo del Prado, Atocha, Plaza de Callao, Recoletos-Colón, Santiago Bernabéu Stadium, CentroCentro Cultural Centre, Adolfo Suárez Madrid-Barajas Airport (T2, between Halls 5 and 6, and T4, Hall 10). They are complemented by the Foreign Tourist Assistance Service (SATE).
Europe’s most welcoming city, committed to excellence in tourist assistance
The city of Madrid’s Tourist Assistance and Information Services (SAIT) includes a centre and nine tourist information points, which served 2,051,089 visitors in 2019. Of these, 65% were international travellers. Those from France used this service most, followed by the United States, Italy, Argentina and Germany. In 2019, the SAIT renewed its “Q of Tourism Quality” certification, with a total score of 9.5, following the UNE Standard 14785:2015 of April 2015. It marked the ninth year that the Institute of Quality Tourism of Spain (ICTE) has renewed its certification of the Madrid’s SAIT.
The City Council strives to welcome visitors, and this is one of the services that it works hardest to improve and innovate. Madrid was the first place in Spain to have a mobile tourist information unit, which was also the first mobile point where tourist products and services were marketed, for example the tourist bus. The city of Madrid was also a pioneer in Spain with its Foreign Tourist Assistance Service (SATE), which cooperates with the national police and has since been replicated in other destinations. In addition, the capital has the longest tourist assistance hours in Spain (9am-9pm. Casa de la Panadería: 9.30am to 9.30pm, Information Points: 9.30am to 8.30pm, Airport: 8am to 9.30pm and SATE: 9.30am to 11.30pm).